The Graphic Design Reference & Specification Book by Poppy Evans

Author:Poppy Evans
Language: eng
Format: epub
Publisher: Rockport Publishers
Published: 2013-03-20T16:00:00+00:00

FINISHING TECHNIQUES

Finishing techniques are applied after a job is printed to create a special effect that can’t be achieved with ink. They also include special cuts and trims that are part of the design or applications that make a piece easy to fold, tear, or ready for binding.

Embossing: Paper is pressed between two molds called dies, typically made from magnesium or brass. The molding of the paper between the dies results in a raised impression. If an impression is molded so that it is lower than the paper’s surface, it is called a deboss. Embossing can be combined with a printed image or foil stamping to enhance the three-dimensional appearance of the image. An embossed impression made independent of a printed or foil-stamped image is called a blind emboss. Soft, uncoated papers generally take a better embossed impression than hard or smooth coated papers. Papers with a textured finish are often preferred because they render a smooth impression that contrasts favorably with the surrounding texture. Text and light to midweight cover stocks work best. Lightweight bonds and writing papers tend to be too thin to show off an emboss, whereas, heavier cover weight stocks can be too thick to be molded. Embossing is frequently used on brochure covers, stationery, business cards, and pocket folders.

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